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Engaging with an international audience

Brands are utilising multichannel marketing strategies when engaging with an international audience. Engaging with an international audience can be a bumpy road full of challenges. But if done right, the rewards can make it worthwhile. If you ...

International SEO market research

International SEO Market Research is a key step when planning to enter new overseas markets. It is part of a process that needs to be undertaken when growing a business in the international digital ecosystem. Spending time on research helps when ...

Creating SEO Friendly Content

What is SEO Friendly content? Content that is written focusing on how search engines index, rank and present search results so more users can find it. However, it is important to bear in mind that whenever we create content for websites we are ...

How technology is changing the way we search

Voice search and virtual assistants are changing the way we search for information.

5 factors to consider when choosing a domain name

There are many things to consider when choosing a domain name for your website. Unfortunately, it is not always possible to get your first choice as many domain names are already taken. Domain names are made using the rules and protocols of the ...

Creating headlines that get attention

Headlines are the first thing your potential audience reads.

Creating content and site design that is optimised for mobile users

Mobile friendly design and mobile optimisation are to ensure that visitors who enter your website from mobile devices have a better experience, one that is optimised for their device. Mobile is changing the way we interact and communicate. ...

Important Optimisation Factors For SEO.

Google and other search engines employ a multitude of factors to rank websites in the search results page. Most of the time, search engine optimisation factors are related to (On-Site Optimisation) including website content, in the form of text, ...

Why quality content is important

Content creation is an important element of digital marketing and search engine optimisation as it sets your website apart from your competitors. If the content is of a professional standard, it will deliver the right message to your audience ...

Multilingual Website Design

Multilingual websites allow companies to trade with many new markets that were previously hard to reach. However, multilingual website design involves a significant amount of planning. Websites generally grow with the company. Therefore, the ...

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