Archive For The “Blog_category” Category

Engaging with an international audience

Engaging with an international audience

Brands are utilising multichannel marketing strategies when engaging with an international audience. Engaging with an international audience can be a bumpy road full of challenges. But if done right, the rewards can make it worthwhile. If you are planning to expand your business into international markets, you are about to face new challenges. Engaging with…

International SEO market research

International SEO market research

International SEO Market Research is a key step when planning to enter new overseas markets. It is part of a process that needs to be undertaken when growing a business in the international digital ecosystem. Spending time on research helps when it comes to developing an international SEO or digital marketing strategy. Knowledge and understanding…

Creating SEO Friendly Content

Creating SEO Friendly Content

What is SEO Friendly content? Content that is written focusing on how search engines index, rank and present search results so more users can find it. However, it is important to bear in mind that whenever we create content for websites we are writing for people and not just search engines. Therefore, creating SEO friendly…

5 factors to consider when choosing a domain name

5 factors to consider when choosing a domain name

There are many things to consider when choosing a domain name for your website. Unfortunately, it is not always possible to get your first choice as many domain names are already taken. Domain names are made using the rules and protocols of the Domain Name System (DNS).  The Domain Name System allows numerical IP addresses…

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