Archive For The “Content Posts” Category

Engaging with an international audience

Engaging with an international audience

Brands are utilising multichannel marketing strategies when engaging with an international audience. Engaging with an international audience can be a bumpy road full of challenges. But if done right, the rewards can make it worthwhile. If you are planning to expand your business into international markets, you are about to face new challenges. Engaging with…

International SEO market research

International SEO market research

International SEO Market Research is a key step when planning to enter new overseas markets. It is part of a process that needs to be undertaken when growing a business in the international digital ecosystem. Spending time on research helps when it comes to developing an international SEO or digital marketing strategy. Knowledge and understanding…

Creating SEO Friendly Content

Creating SEO Friendly Content

What is SEO Friendly content? Content that is written focusing on how search engines index, rank and present search results so more users can find it. However, it is important to bear in mind that whenever we create content for websites we are writing for people and not just search engines. Therefore, creating SEO friendly…

5 factors to consider when choosing a domain name

5 factors to consider when choosing a domain name

There are many things to consider when choosing a domain name for your website. Unfortunately, it is not always possible to get your first choice as many domain names are already taken. Domain names are made using the rules and protocols of the Domain Name System (DNS).  The Domain Name System allows numerical IP addresses…

Creating content and site design that is optimised for mobile users

Creating content and site design that is optimised for mobile users

Mobile friendly design and mobile optimisation are to ensure that visitors who enter your website from mobile devices have a better experience, one that is optimised for their device. Mobile is changing the way we interact and communicate. Today, more and more people own smartphones, regularly checking social media and emails, communicating with friends or…

Important Optimisation Factors For SEO.

Important Optimisation Factors For SEO.

Google and other search engines employ a multitude of factors to rank websites in the search results page. Most of the time, search engine optimisation factors are related to (On-Site Optimisation) including website content, in the form of text, URL, titles, meta tags and headers. (Off-Site Optimisation) involves other measurements of the website such as…

Why quality content is important

Why quality content is important

Content creation is an important element of digital marketing and search engine optimisation as it sets your website apart from your competitors. If the content is of a professional standard, it will deliver the right message to your audience and will have an impact on them. Therefore, the success and popularity of a website is…

Multilingual Website Design

Multilingual Website Design

Multilingual websites allow companies to trade with many new markets that were previously hard to reach. However, multilingual website design involves a significant amount of planning. Websites generally grow with the company. Therefore, the structure of a multilingual website should allow for future expansion and the addition of more languages, whilst ensuring that it remains…

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